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Our Premier Chocolate bar and our Awesome Cookies and Cream bar are made with fresh wholesome ingredients like organic cashew butter, 100% cacao chocolate chips, organic cocoa butter and with a low sugar content of 2%. The whey protein in our bars comes from New Zealand cows who are grass-feed and pasture raised not from cows who are corn feed.
Animal science researchers from Clemson University conducted a feeding with Angus steers enclosed in five-acre lots with either alfalfa, bermuda grass, chicory, cowpea or pearl millet. They reported that each diet had a significant effect on growth, taste and meat quality, altering nutritional components such as fatty acid profiles.
As you can see it’s well established the cattle’s diet affects the quality of meat, but what about the living standards of those animals? Including the latest scientific research, let’s have a brief look at grain-fed beef cattle versus grass-fed beef cattle from a health and welfare perspective.
Lifestyle and Welfare
Grain: Grain-fed cattle “live” in large feedlots, known as Concentrated Animal Feeding Operations, CAFOs are horrible places that everyone, from vegans to almost-carnivores, can agree on. It’s here that cattle are forced to live practically on top of each other in their own manure, confined to tiny spaces with unlimited access to grain-based feeds such as corn in order to fatten them up as fast as possible.
Corn upsets the cow’s stomach, as the pH-neutral environment of their stomach is suited to cellulosic grasses. As a result, corn creates an unnatural acidity in their gut, which makes the cow sick and allows parasites and diseases, including the bacteria E. coli, to flourish. To survive these diseases and unsanitary living conditions, the cattle are fed antibiotics their entire lives.
Grass: Grass-fed cattle tend to be pasture-raised animals, living on grassland for the remainder of their lives.